Interactive Decisioning for Salesforce

Guess less.
Agree more.

Being Guided creates safe spaces inside your CRM — where buyers and sellers jointly pin down Opportunity Value and Close Date. No more parallel realities. No more forecast surprises.

Safe Space — Active
£2.4M Opportunity Value
14 Nov 2026 Close Date — Mutually Agreed
Buyer & Seller Aligned

The Problem

Every CRM shows two forecasts.
Neither one is right.

Your CRM has your number. Your buyer has theirs. Finance has a third. Sales forecast calls it Q3 — procurement says Q4 — nobody knows why, and nobody is actually wrong. The deal is stuck in ambiguity because there's no shared space to resolve it.

73% of enterprise forecasts miss by more than 20%
26 yrs of CRM history and it still happens
0 tools built to fix the buyer-seller gap

The Solution

Safe spaces.
Where deals actually close.

Being Guided builds interactive, AI-powered safe spaces inside your Salesforce org — environments where buyers and sellers meet, negotiate, and agree. Not a spreadsheet. Not a call recording. A shared, living document of the deal.

Buyer & Seller as Users

Your prospect is a user of your CRM, not just a contact in it. They see the safe space, they add their input, they commit.

AI ROI Validated

Every forecast is tied to buyer ROI evidence. The AI surfaces the business case, not just the probability score.

Progressive Disclosure

Buyers see only what they need to decide. No CRM complexity, no information overload — just the meaningful journey.

Fierce Reduction

Everything that distracts buyer or seller is eliminated. What remains is the decision: value, date, done.

Outcomes

Built on 26 years of CRM delivery.
No guesswork about what's coming next.

Q

Quarter-end confidence

When buyer and seller have both committed in the safe space, your forecast is no longer a guess — it's a contract.

£

Fixed-price, value delivery

Being Guided is paid for deliverables, not time. A deliverable equals a value outcome. No surprises for either side.

S

Salesforce-native

We extend your existing Salesforce org — no rip-and-replace, no migration risk, no new licenses to buy.

AI

Your AI CRM

Not just AI sitting on top of data. AI that actively participates in the decision — surfacing evidence, suggesting resolution paths, keeping both parties honest.

Trusted to Deliver

Apollo Global Management Financial Services
NHS Healthcare
Moorfields Private Specialist Healthcare

Healthcare. Finance. Enterprise technology. Complex B2B and B2C engagements. High-value, high-touch selling.

The deals that matter most deserve more than a CRM field.

Interactive Decisioning is not a feature. It's a new way to close enterprise deals — with your buyer, not around them.